Course Certified By:

Introduction

Welcome to the Public Relations and the Media Specialization course.
In today's digital age, effective public relations (PR) strategies are essential for organizations to build and maintain positive relationships with their stakeholders.
This course is designed to provide participants with the knowledge and skills necessary to navigate the dynamic media landscape and implement strategic PR campaigns.
Through a combination of theory, case studies, and practical exercises, participants will learn how to craft compelling messages, engage with the media effectively, and manage public perception to enhance organizational reputation.

Objectives

1. To provide participants with an understanding of the role and importance of public relations in organizational communication.
2. To equip participants with the skills to develop strategic PR plans and campaigns.
3. To familiarize participants with media relations principles and techniques.
4. To enable participants to effectively manage crises and reputation issues.
5. To empower participants to become proficient in leveraging digital media for PR purposes.

Who Should Attend?

• Marketing and communication professionals seeking to enhance their PR skills and knowledge.
• Public relations practitioners looking to stay updated on industry trends and best practices.
• Media professionals interested in gaining insights into PR strategies and techniques.
• Small business owners and entrepreneurs responsible for managing their organization's PR efforts.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
• Post-assessment

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Course Agenda

The course agenda will be as follows:
• Technical Session 08.30-10.00 am
• Coffee Break 10.00-10.15 am
• Technical Session 10.15-12.15 noon
• Coffee Break 12.15-12.45 pm
• Technical Session 12.45-02.30 pm
• Course Ends 02.30 pm